We strive to build a non-profit organization of knowledge for media skills development, donors, and implementer on best practices, solutions for improving media system.We do this because we believe media plays an indispensable role in the creation and development of sustainable knowledge, strengthening relationship, economic development, and good governance. CMEM focuses on four cross-cutting issue areas in media skills development: effectiveness, sustainability, innovation, and funding. Together, they encompass efforts to adopting training projects for the new media skills development and innovating positive programs in the area of social responsibility and media marketing


CMEM focuses on four cross-cutting issue areas in media development: effectivenesssustainabilityinnovation, and funding. Together, they encompass efforts to the advancement of the profession of Journalism.


How are media development programs designed and implemented? What are the tools used for diagnostics and evaluation? What is the impact of media development interventions? Those are the questions we are trying to answer by looking at the concept of effectiveness. Ensuring the effectiveness and improving outcomes from media development interventions is one of the biggest challenges facing not only donors and program implementers but also country-level activists.


How do media development programs create a standard of professionalism? In a sustainable environment, journalists operate without interference or fear of violence, and media organizations enjoy stable legal and business conditions that pay decent salaries, discourage media corruption, and promote sector-wide integrity. Ownership structures in the media sector reflect a diversity of views, and citizens trust that the media represent the full range of society’s interests, including the information needs of minority or repressed groups.


What are the new practices for media in the 21st century? How is the media landscape changing? How can media development programs embrace new trends? In the 21st century, new practices, new actors, and new arenas are changing the media landscape. Access to information, and access to the technologies that provide that information, are key to success in the information age. With the breathtaking pace of evolution in new technologies, including the spread of mobile phones throughout the world, media developers are finding new ways to achieve their goals.  


What are the funding models for media development, and how much do donors provide? How can we better track funding for media development by governments and donor agencies? Despite the role that media plays in helping to build free and open societies, media development programs are often fragmented and poorly funded, making up a tiny fraction of overall development spending. The estimated $625 million spent on media development each year comes from a variety of sources, however, including governments and private institutions. The funding models for media development projects vary from top-down approaches to grassroots investment—but how and why do donors make interventions? On a broader focus: How does funding create incentives for supporting effectiveness, sustainability, and innovation?